About Founder

  • by White Trousseau

Lirong, the founder of White Trousseau is one of the most coveted celebrity stylists on the fashion scene.


She has styled numerous celebrities over her 10 years in the fashion industry, her clientele includes Singapore’s well known and loved people like JJ Lin, Eddie Peng, Olivia Ong, Jesseca Liu, Jeremy Chan, Lawrence Wong, Rui En, Chen Li Ping, Romeo Tan, Li Nanxing, Rebecca Lim, Fann Wong, Kit Chan and many more. 

It isn’t surprising that Li Rong started a business from being a fashion stylist!

Tracing back her threads, her enthusiasm for fashion has been a long-standing, deeply-rooted part of my life. Taking inspiration from her mother, a hardworking seamstress, who hand-sewed every piece of clothes for the family, Li Rong graduated from Temasek Polytechnic’s School of Fashion Design.  This led to her career path in fashion editorial and celebrity styling.



Covid-19 was a blessing in disguise, after 12 long years in the fashion industry, Li Rong was finally able to not only slow down her pace of life, but to set aside time to intentionally build her brand.  She set out on a mission to create a conscious collection that felt in tune with the woman she had become and grown into, as well as lasting products in hopes of helping other women look and feel beautiful too. 

With our collection of intentional and conscious products, Li Rong hopes that as consumers, we can all invest in beautiful pieces that accurately reflect ourselves.  Speaking on the ongoing journey on making the brand more sustainable,  

"Despite living in a time of conscious shopping, there is still a long way to go before many consumers stop buying cheap, low-quality clothes and instead invest in well-made purchases that truly stand the test of time. I believe the pandemic may have shifted the way we look at our spending habits. Fast fashion doesn’t respect people’s human rights nor the environment."

 At White Trousseau, with our mission to make products that last, we are also on an ongoing journey to learn more about conscious design and how to reduce waste in our practices and operations.  

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