A little background of the founder, Lirong
She is one of the most coveted celebrity stylists on the fashion scene.
She has styled numerous celebrities over her 10 years in the fashion industry, her clientele includes Singapore’s well known and loved people like JJ Lin, Eddie Peng, Jesseca Liu, Rui En, Romeo Tan, Rebecca Lim, Fann Wong, Kit Chan and many more.
It isn’t surprising that Li Rong started a business from being a fashion stylist!
Tracing back her threads, her enthusiasm for fashion has been a long-standing, deeply-rooted part of my life. Taking inspiration from her mother, a hardworking seamstress, who hand-sewed every piece of clothes for the family, Li Rong graduated from Temasek Polytechnic’s School of Fashion Design. This led to her career path in fashion editorial and celebrity styling.
Covid-19 was a blessing in disguise, after 12 long years in the fashion industry, Li Rong was finally able to not only slow down her pace of life, but to set aside time to intentionally build her brand. She set out on a mission to create a conscious collection that felt in tune with the woman she had become and grown into, as well as lasting products in hopes of helping other women look and feel beautiful too.