About Founder

Founder of White Trousseau

Lirong, the founder of White Trousseau was a celebrity stylist who has styled numerous celebrities over her 10 years in the fashion industry. The search for a perfect dress for clients was never easy. Designers gowns are often unreachable as those are usually high-priced. Hence, Lirong sets her goal to be the one-stop station for women to enjoy a hassle-free experience in finding the perfect dress. In 2018, White Trousseau was born. White Trousseau’s mission is to make every woman feel confident and beautiful in Lirong’s handpicked exquisite gown selection just like a celebrity. On top of that, White Trousseau is more than just a rental studio, Lirong uses her expertise and provide styled shoot services as well.

 

What does “White Trousseau” mean?

The word “trousseau” originated from French, means clothing, and other belongings collected by a bride for her marriage. Lirong strongly believes in women expressing themselves through fashion with bold colours. She has a vision that the future fashion industry will move to rental of gowns instead of purchasing them, and this is a start of something big. White Trousseau aims to give all clients a quality, trouble-free rental experience.