About Us


About Founder

Lirong, the founder of White Trousseau is one of the most coveted celebrity stylists on the fashion scene.

She has styled numerous celebrities over her 10 years in the fashion industry, her clientele includes Eddie Peng, Olivia Ong, Jesseca Liu, Jeremy Chan, Lawrence Wong, Rui En, Chen Li Ping, Romeo Tan, Li Nanxing, Rebecca Lim, Fann Wong, Kit Chan and many more... The search of a perfect outfit for clients was never easy.

Designers gowns are often unreachable as those are usually high-priced. Lirong sets her goal to be the one-stop station for women to enjoy a hassle-free experience in finding the perfect dress. In 2018, White Trousseau was born.


Our Story

In 2020, as Covid-19 took a hit on events and wedding, White Trousseau has changed its focus to accessories. The founder, Lirong was experiencing consistent breakouts on her lower face from wearing surgical masks. Upon some research, she decided to introduce White Trousseau’s current best-seller, 100% Mulberry Silk Masks to tackle mask acne.

With the mission she has in mind to make every woman feel confident and beautiful, Lirong took a leap of faith and venture out to accessories such as mask chain necklaces, earrings and bracelet. With this big transition, White Trousseau has transformed into a one-stop solution for women.

A brand new White Trousseau was born in 2021.

100% White Trousseau Mulberry Silk

Silk are usually unreachable due to its expensive price. After coming across that silk is a beauty secret among her celebrities friends, celebrity hairstylists, dermatologists and beauty experts, Lirong aims to bring silk at an affordable price. 

Our raison d'etre is to introduce 100% mulberry silk pillowcases at democratic prices and in an increasingly sustainable manner. Silk pillowcases are a natural anti-ageing product to invest in. For those who like to try them out, but finds it too expensive, they are now able to enjoy the luxury with an affordable price tag.

White Trousseau have a range of pillowcases to choose from. For a good beauty upgrade routine, Lirong would suggest new silk users to try on the 19momme first before upgrading to the 22momme.

Product Personalization

Our product personalization are specially curated. Nothing says I love you, happy birthday, thank you, I appreciate you or treat yourself better than a personalization. From brides to bosses and birthday gifts from best friends, White Trousseau offers bespoke embroidery to make your purchase go that extra mile.

What does “White Trousseau” mean?

The word “trousseau” originated from French, means clothing, and other belongings collected by a bride for her marriage. Lirong strongly believes in women expressing themselves through fashion.

We create effortless and timeless essentials that last beyond seasonal trends. If you are seeking refined and minimalist aesthetics, this is the right place.