“Trousseau” is a french word referring to the clothing and other belongings collected by a bride for her marriage. Our founder, Li Rong strongly believes in women expressing themselves through fashion.
Through her years of experience as a fashion stylist for numerous celebrities in Singapore’s fashion industry, our founder, Li Rong saw an opportunity to make luxurious designer gowns accessible to all women. Thus, in 2018, White Trousseau was established as a one-stop shop for women to not only feel confident and beautiful, but also to enjoy a hassle-free experience in finding the perfect dress at an accessible price point.
However, the Covid-19 outbreak significantly halted events and weddings. Adjusting to life during a pandemic brought about various challenges. Li Rong was experiencing consistent breakouts on her lower face from wearing surgical masks. After thorough research, Li Rong decided to introduce White Trousseau’s current best-seller, 100% Pure Mulberry Silk Masks to tackle mask acne.
So taking these changes in stride, 2021 saw a new beginning for White Trousseau! Keeping true to our original mission to make every woman feel confident and beautiful, Li Rong took a leap of faith and ventured out to a wide range of accessories such as silk masks, pillowcases, pyjamas, and other products including home decor and jewellery.
We have created products as intentionally and consciously as we can for you, and we invite you to try them out for yourselves today! Shop here.
Read more about our founder, Li Rong, here!
Real silk only! Certified by OEKO TEX®